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If you are a small to midsized business using the free version of Google Analytics for your website, like me, to monitor basic stats about:

  • where people are coming from
  • how many of them
  • what pages they are landing on
  • and when

…you may not be “overly enthused” by the out of box reporting experience when trying to comb through that data to learn something useful. There must be a better way, right?

While are there no doubt many “better ways”, I am a fan of a simple and free solution from Microsoft called Power BI.

Why, you ask?

  • You can easily create reports with powerful visual widgets to slice and dice the data the way you want to see it.
  • You can 1 click publish your reports to an online dashboard at PowerBI.com to share with team mates and collaborators.
  • It has a built in connector to Google Analytics.
  • It’s free.

There’s only a handful of steps you need to take to start viewing your Google Analytics data in Power BI, using 1 of 2 approaches:

To see some sample screen shots of how I look at my Google Analytics data with Power BI, click here.

To learn more about Power BI, go to powerbi.com.