Games of Chance: How to calculate ROI from Predictive Analytics
First things first: assuming a predictive model will be a “good model”, how can you tell if it’s a good way to spend money and improve your business, given all the *other* ways you can spend money to improve your business? What if the model ends up being “less good”...
read moreBooks Worth a Read: Competing on Analytics
“Competing on Analytics” is the first book to read if you want to learn more about getting started with analytics in your own organization. I like it because it is not focused solely on technology, but rather on the human, cultural and organizational aspects of...
read morePower BI + Google Analytics = Dashboard WOW
If you are a small to midsized business using the free version of Google Analytics for your website, like me, to monitor basic stats about: where people are coming from how many of them what pages they are landing on and when …you may not be “overly enthused” by the...
read moreMarch Madness with Tableau: Zip Codes and Drubbings
Every spring, I am always fascinated by how teams from different parts of the country get assigned to the East, West, South and MidWest regions of the Men's NCAA Basketball Tournament. I don't see the method in the (March) madness, honestly. So I decided to look to...
read moreHow to identify business problems for Predictive Analytics with 6 simple questions
For many people, “predictive analytics” sounds like a solution looking for a problem. It feels more like something someone wants to sell to you, rather than something you need. You may have some knowledge of what it is or how it works, but until you can tie it to real...
read moreForget People at your Peril with Analytics
If you believe what you read from the likes of Deloitte, HBR and MIT Sloan, you might think that the people side of change needed to get business benefits from business analytics is as hard, if not harder, than the technical work to turn data and information...
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