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Games of Chance: How to calculate ROI from Predictive Analytics

by gene connolly | Sep 22, 2016 | Data & Analytics | 0 comments

First things first: assuming a predictive model will be a “good model”, how can you tell if it’s a good way to spend money and improve your business, given all the *other* ways you can spend money to improve your business? What if the model ends up being “less good”...

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